Our Story

Our Mission

We are on a mission to fuel, restore and awaken people through the power of plants. Kafina® is an organic energy elixir that complements your body — just 11mg of caffeine and no chemicals or crash to disrupt your health or your day. The first of its kind, Kafina® has been lovingly crafted from the wisdom of plants.

To learn more about our mission and journey, watch our video.

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Why the name Kafina®?

Kafina® Organic Energy Elixir wasn’t created in a boardroom. This formula is a gift from the Goddess of Coffee herself presented to Co-Founder Heather Beach in a shamanic journey in 2012. We are honored to bring this offering forward to Fuel Your Soul®.

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How it all started

We are co-founders Kathleen O’Brien and Heather Beach and we greatly appreciate you exploring Kafina®. This product exemplifies just the beginning of what we believe is possible by co-creating shamanically with Plant Spirit. Kafina® is a gift from the Goddess of Coffee herself presented to Co-Founder Heather Beach in a shamanic journey in 2012. At this same time, while working together at Seventh Generation, Heather introduced Kathleen to the Kafina® formula as an herbalist and shamanic healer. Kathleen had sought Heather out, as she had just moved, started a new job and had 3 kids under 3 ½. Kathleen was struggling to manage it all mentally and physically. However, Kafina® transformed Kathleen, fueling her soul but also her energy, mood and focus. It became part of her daily wellness routine like many others in the Burlington, Vermont community where Kafina® quickly gained a cult-like following. Heather and Kathleen fell out of touch when Heather left Seventh Generation to pursue other opportunities and start a family in 2013. Fortunately, we were brought back together in 2018 and re-ignited our passion for plants, responsible business and the power of Kafina®. This also inspired our bigger mission to fuel, restore & awaken people through the power of plants.

Outside of being passionate about our mission, we have over 35 years of combined experience as innovators and leaders across all aspects of consumer products. We feel that our careers, that have brought consumers such beloved natural brands as Bear Naked Granola, Burt’s Bees, Seventh Generation, Sustain Natural and Sunsoil CBD, have also prepared us to bring Kafina® to market in a way that honors the consumer, Earth and the Goddess.

In your hands is a revolutionary, life-enhancing organic energy beverage. Named after the Goddess of Coffee, Kafina® supports extraordinary physical energy and mental focus with zero chemicals or crash. Known to many as the “best pre-workout supplement they have ever tried” Kafina® also replenishes mental stamina and feelings of emotional well-being. In a product category filled with chemicals, crash and plastic, Kafina® is an organic energy elixir gifted from the plants themselves during a shamanic journey. To experience what Heather witnessed during this profound exchange, check out our video.

Thank you for trying Kafina® and please share with us about your experience @kafinaenergy or [email protected]




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